Honey Social

Brand Guidelines

Organic social is unique from other forms of marketing. It’s driven by user generated content, trends and engagement. Translating the brand to social required some liberties to be taken while also staying true to Honey’s identity.

The Honey brand was limited to just one font: Pangea. This font is versatile but lacks personality. In addition to Pangea, I added 8 heavy for it’s fun groovy feel and FatFrank for bolder legibility. Pangea was reserved for brand forward moments and lengthy blocks of text.

Typography

Shifting the saturation of the brand colors made Honey’s content more visible in people’s feeds. Since we are working with a whole rainbow of colors, a ratio guide was created to keep our feed consistently on brand.

Color Palette

Illustration is a big part of the Honey brand. The brand book uses color block shapes but for social I added a black outline to everything. This helped the illustrations stand out more and prevented colors from clashing.

Illustration

Organic content is created on a phone to give it an authentic user generated feel. It’s elevated with good lighting and attention to detail but still attainable.

Photography

Photography credit Rachel Puchkoff