PayPal Social Guidelines
PayPal went through a brand refresh in 2024. I created guidelines specifically for organic social to expand on the new brand book.
Honey Social Guidelines
Organic social is unique from other forms of marketing. It’s driven by user generated content, trends, and engagement. Translating the brand to social required some liberties to be taken while also staying true to Honey’s identity.
PayPal Partner Shoot
In 2024 | and my co-director Jiin Kim art directed the visuals for a partnership Campaign with Walmart, Ticketmaster, Lyft, McDonald's, and Best Buy to promote a special one-time 20% cash back offer.