PayPal Partner Shoot
Brands like Lyft and Ticketmaster offer services, so props selected were to evoke the experience of using their product.
Lyft
Props selected were trendy, desirable, and all shoppable with PayPal.
McDonald’s
We went with a flat lay grid style for its flexibility across different marketing materials. Props could be easily clipped or rearranged into grids to accommodate different dimensions.
Best Buy
I developed a color system to use across all the partners. Pulling one of PayPal’s three blues as the backdrop, and the props would reflect the partner’s brand colors.
Ticketmaster
A wide selection of props were chosen to both inspire shoppers with what they could purchase with the promotion and to represent the partner’s range of products.
In 2024 | and my co-director Jiin Kim art directed the visuals for a partnership Campaign with Walmart, Ticketmaster, Lyft, McDonald's, and Best Buy to promote a special one-time 20% cash back offer.